Big Bucks Big Pharma
Ronit Ridberg
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Description
This film exposes the insidious ways that illness is used, manipulated, and
in some instances created, for capital gain. Direct-to-consumer (DTC)
pharmaceutical advertising glamorizes and normalizes the use of prescription
medication and works in tandem with promotion to doctors. Combined, these
industry practices shape how both patients and doctors understand and relate
to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to
ask important questions about the consequences of relying on a for-profit
industry for our health and well-being.
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